MISSION:
The general voice of the whole facility is mindfulness, engagement, and well-being. We will empower getting strong and confident but promoted in a healthy direction. I want to build off the main color theme of the gym being blue. It’s not obtrusive or intense like red but rather a calming and focusing color when placed accordingly and made specifically to create a less intimidating atmosphere. Yet equally providing the potential to grow and develop in your workout journey without feeling either too intimidated or not driven enough.
LOGO:
The story of my logo is exactly what it looks like! The letters making up the entirety of the logo are built atop one another emphasizing the “B” and the “U” , in that you should aim to Be You at all times, and no one else. The mission of my made-up gym facility is that self-care and health are about building not only a strong physical foundation but a strong mentality about it as well. The lowercase “i” humanizes the letter and creates a more personable feel that carries throughout the branding process and changes colors depending on use.
