BRANDING
For the last two years I’ve worked for the Richco Group, which encompasses Richo International and Dino Grip. Richco is a Themed flooring solutions contractor and Dino Grip is an e-commerce sector of Richco that produces and sells FRP non-slip flooring materials. I had the privilege of helping both the sectors of this company rebrand from (almost) the ground up.
product packaging
A majority of the products we sold we manufactured and mixed in our warehouse so I often had access to our raw products and packaging. Our CEO is passionate about our appearance as a high quality flooring company but also that we produce everything in-house, single source. With that, he preferred the look of our warehouse in the background of our product shots as well as the raw shot of what customers will be receiving with their purchase.
2-part Smart Tins & Label
I was responsible for following regulations on all our varying product labels and ensuring the details were updated and accurate. Large clear labels were printed for the back of the tins as well the small part B component with focus on differentiating Part A and B as mixing them incorrectly could result in project failure.
Concrete Overlay Bags & Label
Raw pigment & Packaging Styles
Richco showroom
Around 6 months into my time working with Richco, we moved into a larger office with an entire lobby set as an open canvas for our showroom. As themed flooring specialists, our CEO knew it was our time to shine! With some props from the Aquaman set as a foundation to the theme we were running with, I set off to find the perfect images to compliment these props and fit proportional to the lobby wall.
The problem: Finding a graphic with a shallow reef section that supports the “shipwreck” props but with enough depth to make you feel like you were far from the shore and in the deep blue ocean.
Floor Graphic
Wall Graphic
The solution: Working with the right angles were the most important aspects to consider when making the floor feel real. With the removal of excess sea life from the floor graphic and refined lighting and color edits in the both images we were able to produce a full wall and floor of ocean to set the scene. I edited in an additional sea turtle to emphasis depth and prepared the file for a large format print.
